Guest post by Lucy Parsons, private tutor and founder of LifeMoreExtraordinary.com
What’s the perfect scenario for a tutoring business?
Having a steady stream of customers asking to pay for your services who already know, like and trust you sounds ideal to me.
I’m going to show you how to effectively market your tutoring business online so that you have this steady stream of customers knocking on your door.
1. Set up a Website
WordPress is a great platform for building your first website
Setting up a website is so much easier than it used to be. I run my website on the Wordpress platform. It’s the third website I’ve set up and run using Wordpress and it’s really easy, even for a non-techy like me.
What you’ll need to set up a Wordpress website is to:
Choose a web hosting company (GoDaddy and BlueHost are great for people starting out). You can pay for a year’s hosting at quite a low price and purchase your domain name there (a domain name is the address of your website).
Choose a Wordpress theme. The theme is the basic framework and design of your site. You can start free and upgrade later.
Not sure if you can manage to do all this on your own? Google it! There are so many free resources out there to help you through this process. Your web hosting company might also be very helpful.
2. Set up Your Basic Website Pages
Your website is your shop window to the world. You need to communicate to your potential clients how you can help them. These are the basic pages I’d suggest you start with:
- An ‘About’ page that is focused on communicating how you can help your clients, rather than your life history
- A ‘Work with me’ page that outlines the services you offer, your prices and how to book
- A blog page (more about this in a minute…)
Home page – this could just be your blog page or you could have a fancy video or picture that distils your message as well as an email sign-up form
3. Start an Email List
MailChimp is one of the most popular email providers on the marketplace
Email is the best way to start building that know, like and trust factor. But, before you can email people, you need to collect email addresses. I have used two email management providers: MailChimp and AWeber. Both have their good points and not so good points. I’m happy using AWeber at the moment.
- To start collecting emails:
- Set up an account with the email management provider of your choice
- Add a sign-up form to your website
To maximise the number of emails you collect, put the sign-up forms in places where they're likely to grab your visitors' attention. The key with sign-up forms is to place them on your most popular pages. Here are some suggestions:
- In the side bar
- On the home page
- On your About page
- On your Work with me page
- At the bottom of blog posts
- As a pop-up
Make sure you communicate to your website visitors the benefits of signing up for email. Not just ‘Sign-up for my weekly email newsletter’ but ‘Get my top tips to pass your Physics A-Level direct to your inbox every Wednesday’.
4. Create a Freebie for People Who Sign up to Your List
Potential clients are more likely to sign-up to your email list if you offer something free that is of great value to them. Most people offer this as a PDF download that comes with the first email they send. Others offer videos or audios.
The key thing here is to offer something that your target customer will really value. So, if you’re an English Language specialist you might offer a cheat sheet on getting the apostrophe right every time.
5. Write Regular Blog Posts to Share with Your Email List
Reveal your personality through blogging
Write blog posts that are genuinely helpful to your target customer. I publish a blog post every Monday. The first thing I do is send a link to it to everyone on my email list. They click through and visit my website. By providing genuinely helpful free content on a weekly basis I’m building the ‘know, like and trust’ and developing a community of raving fans. I’m also making them aware of the services and products I have to offer, so when they’re ready to buy they know where to come.
You don’t necessarily have to write blog posts. You could create Youtube videos or even a Podcast. The important thing is to host these things on the website so you can drive traffic to your website and accumulate more email addresses!
6. Share Your Blog Content on Social Media
Once people have joined your email list you can let them know which social network you like to spend time on and encourage them to come and follow or like you there.
It’s important to say that you shouldn’t try to be on every social media channel all at the same time, especially if you’re working alone. I’ve had the most success with my own Twitter page . Others might prefer Facebook. Choose the one that you’re already most comfortable with.
Every time you publish a blog post share it on social. Hopefully people will share your content and drive more potential customers back to your website so they can sign-up to your email list.
Keep sharing old content. As you get new followers on social they won’t have seen your old stuff, so keep recycling it and making it work hard for you.
7. Interact with Your Peers and Potential Customers on Social Media
Engage with potential customers on social media
Social media isn’t just a bill-board for sharing your own stuff. It’s a place to network, interact and allow people to get to know you. You can also get to know them. Again, it’s about building the ‘know, like and trust’. So, follow your peers and share and comment on their stuff. Also, go out of your way to find your potential customers and get to know them.
Those are the 7 Steps to Effectively Marketing Your Tutoring Business Online. Come and visit my website, www.lifemoreextraordinary.com, to see how I’ve done it.
If you’ve got questions about any of the 7 Steps in this process just leave them below and I’ll get back to you.
Lucy Parsons empowers 15-18 year olds to achieve their academic dreams by helping them to get the top grades and into the best universities. Lucy has a degree in Geography from Cambridge University where she also did her teacher training. Come and visit her website to see how she markets her academic expertise.